Business Ideas


Written by Thalib Tantary

When it comes to “startup,” we often refer to self-reliant culture, uniqueness, flexibility, and adaptability, which are never repeated. Often, it means they do not value what is called “strategy” and the plan.

After all, many startups can not think beyond a month, of course not because they are too busy. In some cases, when they are pioneers in markets or business models that are changing day by day, and are holding steady growth, it means they are not too tied to any a specific route or tactic.

But honestly, if you want a fast-paced and entrepreneurial business culture, what better way to learn the basics? The question “what and why?” behind your business (mission) and “where are you going” (vision)? In fact, how do you think your path will develop without them?


If you think about it, from the very beginning two concepts of mission and vision can be part of the inspiration behind your business startup, even if you have never seen them clearly. . And instead of making your own, these principles can really help you become more adaptable and intelligent. A good mission and vision will help you focus on bigger goals and opportunities in the turbulent business market, rather than being engulfed in the pressures of everyday tricks.

Maybe part of your interest in becoming a business entrepreneur or setting up a company comes from the cultural inspiration, vision and values ​​of startups or other small businesses you know. come. Different sources of inspiration. And they mean to you. They are more personal, more stimulating, socially responsible, and more appropriate to you and your needs. At random and by accident, many forms of corporate culture are simply shaped by the identity of the founder, but even then they often feel driven (by mission) and find the needle Men lead them to want to develop it (vision).

Prioritizing and clarifying everything can be a smarter way. Concentrating these two short, accessible and attractive language ideas not only helps you convey your passion and ideas to others (customers, employees, investors, shareholders). ) but also clearly define your intent. They can both promote your desire, business model, value proposition and customer engagement. They can also inspire others, express their shared interests with potential clients or partners, attract or hire new employees, and give people something to move forward.


When something does not exist (such as startup), it is extremely important to make it meaningful to others. Startups do exist in the future, not necessarily in the present, so this will help keep your ideas out of your daily thoughts and business plans, presentations or projects. even become more important . In essence, you are announcing how well your future business is doing; And while the numbers, business models, and market analyzes are key, the success and sustainability of the company will be on par with the business model you expect. Maybe more. Your future status is essentially a “selling point” for your company.


There is a reason most of us hate business claims. Traditionally, they are bad. But the fact that so many people ignore them does not mean they are not important to your success and in certain times they are valuable.

So, throw away old forms and machine definitions out the window. Let’s talk about the issues that these strategic dashboards really address – what we need to do!

A mission statement needs to answer the following questions: What is our purpose? Why do we exist?

A vision statement needs to answer the questions: What are we aiming for? What do we want to accomplish or accomplish?

They are all basic questions. But basically does not mean boring. These statements should receive agreement from both you and your team. They should be motivated, excited to wake up each morning to work to create something new, wonderful. A good mission and vision can be the nucleus of your company, determine what makes people united and reach out (founders, customers, employees, investors, or shareholders). .

Whether they exist in any way or even if they are separate statements are not as important as they really are. Use your search skills on Google to familiarize yourself with the good and bad examples of brief statements about mission and vision (that’s very important).

Check these questions. Are they eligible? Can they answer these questions? Find and simulate mission statements and visually appealing visions of the brands you love to get inspired. But above all, make sure your mission statement and vision are up to you and yours.


Mission statements and visions are often developed along with the values ​​received from a poll – another great contribution to “corporate culture.” (Value statements answer the question: “What is our core belief?” And “What are our indicators?”

The following list of questions is considered as the initial step in exploring the overall picture of the big questions and ideas that can inspire statements about your mission and vision.

If you get stuck on a question, skip forward to another and come back later. Consider them only as fuel, not as the path to the claims, although sometimes the answers to some of the questions after being trimmed or refined can become mission or range. your look.


  • What is our purpose?
  • What is the reason for our existence?
  • Why do we exist?
  • Who do we serve?
  • How do we serve our customers?
  • What problems do we solve?
  • What needs, desires are not satisfied or what leverage events have forced us to start?
  • How do we add value?
  • How do we want to make our lives, our customers, our society better?


• What do we want to achieve?

• Why do we wake up and go to work every day?

• What really motivates us?

• What brand do we want our brand to be?

• What do we want to achieve in the future?

• How do we know we have succeeded in five or ten years?


When you use keywords and ideas formed from raw materials and begin to outline your mission and vision, remember the following:

• Brief and simple.

• Put trust in them and cooperate with those who trust them.

• Personalized, motivational and attractive, interesting.

• Integrate them as part of your life, a part of your culture.

Use them as a regular measure of your opportunity, decision, and direction.

• Fine-tune or re-examine them if you find that they are no longer identical or meaningful.

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About the author

Thalib Tantary

My name is Thalib Mushtaq Tantary and i am the founder of this very site. I am a medical or civil engineering student and i love to help people get out of trouble they counter in their lives.
Since most often students find it difficult to understand their text books or even there many who can not afford such books, therefore we prepared ourselves to solve this problem faced by them.

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